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The History Of ExpressITech
Long before the launch of today’s Express Internet Technologies Inc., there were many years of marketing innovation and technology proof of concept under the umbrella of Car Rental Express.
In December 1999, after twenty years as the owner of an independent car rental agency, Stanley Levy wanted to break out of the mold, and gain greater exposure to a broad client base. At the time, there was no efficient way in which this elusive clientele could be accessed.
As Stan well knew, half the battle in his business was finding a way to coax the renter away from the major car rental corporations and into the door of his small, independent agency. This challenge led Stan to ask two important questions:
- How could he, and others like him, gain wide-spread representation, so that the independent rental agency would become an obvious choice for car rental clients, and
- How could he make it easier, for prospective renters to access rental information, and ultimately make a reservation?
Filling The Void
Stan and other independent rental agency owners had struggled to gain market share, due to the size and reach of the major rental corporations. His mission was to fill the void.
Armed with his tireless work ethic and dedication, he set out to determine what it was going to take to create an open forum where independent rental agencies could actively bring consumers into the independent market.
After endless google searches, phone calls and enquiries, Stan realized that an Internet solution was the most promising answer to the questions he faced. While Stan’s knowledge of the ‘net’ was minimal at best, he decided to charge ahead and enlist the help of a few talented and passionate individuals, to implement Internet solutions.
These people would open his eyes to the endless opportunities he could provide for independent car rental agencies, through this new and exciting medium. Together they created Car Rental Express.com, a forerunner in the online reservation business in Y2000. Now any independent rental agency owner could add a new dimension to their business, through online reservations and the wide reach of the Internet.
Assembling The Team
Stan met Karen MacKenzie while she was attending university and working towards a degree in engineering. Karen was also developing her interest and skill in computer programming and web design.
Karen had a great talent for analytical thought, coupled with an ability to resolve difficult problems in practice. These vital skills impressed upon Stan her value as a critical asset to his new endeavour. As the two worked closely together and ideas passed rapidly between them, Car Rental Express began to take shape.
Stan’s market innovations suggested that online reservations were possible for independent rental agencies, and Karen’s technical skills turned that possibility into a reality.
Karen’s ingenuity and commitment to Car Rental Express nursed the company from its infancy and transformed it into the thriving workplace it is today. Karen’s team implemented all the great reservation features that Stan knew would propel an online reservation business.
Online Market Presence
In the winter of 2002, Car Rental Express had built a strong client base and was a company with a growing number of staff. Stan and Karen realized then, that the continued expansion of the online rental community, required expertise in Internet Marketing. They engaged a search engine optimization (SEO) and e-commerce consultant to enhance the web presence of Car Rental Express and the online rental industry it serves.
One of the keys to Car Rental Express success has been the assembly of a wide range of network associates, all of whom offer their rental inventory online at the Car Rental Express.com website. Together, the company and its agencies have created a highly profitable, independent rental market that did not previously exist.
Through hundreds of thousands of online reservations, they have proven that the reservation engine, now called Revolution, and the Car Rental Express marketing model, are a success.
Stan and Karen and the rest of the team are still actively engaged in asking questions and creating solutions. This has lead to the formation of Express Internet Technologies, Inc. The new company will take the Car Rental Express marketing model and Revolution technology and expand into all forms of online rentals or reservations.
We invite you to participate in the next stage of our history as Express Internet Technologies, Inc.
Take a step forward to be one of the many independent rental agencies who are part of a large network and use Revolution reservation technology.
