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Pay Per Click - PPC
PPC Network Programs
ExpressITech has two PPC Programs:
- The Kayak Program and
- The Compare Car Rentals.com Program Coming soon.
These are web based travel sites with global reach and high visitor traffic. Visitors will see your vehicle inventory when searching for car rental at either or both of these sites, depnding on which you choose to use, by purchasing Clicks. A Click-thru from either site to your vehicle information is a well-qualified lead. The web visitor has chosen your vehicle over the competition and is ready to become a renter.
You can participiate in either or both of these great programs, with global web reach, simply by enrolling now. The Compare Car Rentals.com program is not yet live, but is expected to be live soon.
Enrollment will prompt you to purchase Clicks and Enable the network of your choice, using Revolution Manager. You can choose to use either Kayak.com or Compare Car Rentals.com or both. Keep a positive Click balance to be shown on the network(s) of your choice.
Kayak Controls Activation: Note that Kayak only accepts applications on the first of each month, reserves the right to select agencies, and may take 2-3 weeks for activation. After the Compare Car Rentals.com (CCR) network goes live, your vehicle inventory will appear if your CCR network settings are set to Enable and you have purchased Clicks.
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We recommend that you read more about it on these pages:
Agencies have experienced considerable success with the Kayak program, with PPC costs in the range of 7% to 15% of reservation revenue, depending on the agency, location, and average value of a rental.
Other Distribution Networks
Car Rental Express, powered by Revolution™
ExpressITech’s main distribution network is Car Rental Express.com, the central travel website which we own and operate. Car Rental Express is powered by the Revolution™ Reservation System, which can also be installed in private label form on your proprietary website. Learn more about:
Future Distribution Networks
Connectors have been built and features are in final development for the addition of another Revolution™ distribution network in 2009. This channel will be similar to Car Rental Express, with payment made for booked reservations: either $12.50 / reservation or $4.00 / reservation / day, to a maximum of five days (for any length of rental). In addition, the network channel will take post-payment for reservations, and keep a nominal percentage of that payment.
