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PPC - Pay Per Click Marketing
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The objective of PPC marketing is to maximize return on investment in paid listings of Google Adwords and Yahoo Marketing Solutions. Targeted keywords are purchased, which rank well enough to acquire a qualified stream of interested visitors to your website.
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PPC Campaign Management
ExpressITech (EIT) will work closely with you in the following areas of the PPC campaign. Our goal is to create a complete PPC bid management strategy, based on a predetermined monthly budget, to produce the highest return on investment (ROI).
Competitive Analysis and Website Audit
In the planning stages we perform a competitive analysis of your industry peer websites and keywords. This is essential to understanding what is currently working or not working in the markptplace. We do an audit of your website and its content, in order to ascertain which existing pages can be used as “landing pages”, where web surfers will enter your site.
Keyword Strategy - The First Critical Factor
Our next aim is to select keywords to target for the greatest return. Worthwhile keywords are relevant to your industry, have high traffic levels and are reasonably priced. These keywords are appropriate words that prospective renters would use to find www.mtlcars.com, for example. We target terms that are valuable and under-used to best apply the budget. We are in close contact with you when amassing the keyword list. The project is a partnership and we value your feedback.
Projections
In the early stage we do a Click Through Rate (CTR) and Conversion Rate (CR) projection, in chart format, to set up a tracking system. This is used to analyze the return on investment. ExpressITech (EIT) also consults on your website strenghts and weakness for PPC landing pages and suggests improvements.
Registration of Account
This includes the initial Google Adwords and Yahoo Marketing Solutions account registration (in your name). We deal with issues such as security, administration, editorial requests and technical checks, as necessary to open accounts.
Bidding - The Next Critical Factor
We design a bidding strategy that targets top listings in the Google and Yahoo PPC Networks. When calculating bids we consider projected conversion rates, profit margins and ROI. We search for bidding gaps (like bidding too high for top placement). We consult on all matters concerning top ranking and bid value. We establish the optimum bid for each keyword that potentially delivers an excellent ROI.
When running a PPC campaign, another critical component of the bid is the submission of effective Adword Titles and Descriptions (the link message). Working from the list of keywords we generate, we write compelling titles and descriptions, with a Call to Action message. We write about the benefits of clicking through to your website and what the surfer can expect once they get there. This serves two essential purposes:
- Gains editorial approval by Google and Yahoo.
- Secures well-qualified click throughs from web surfers.
Submissions: Another PPC Challenge
Bidding submission is an intensive process and ExpressITech will handle all aspects of the campaign in an effective, efficient and ethical way. We deal with all issues, including: (a) editorial changes to bid titles and descriptions, (b) landing pages content, and (c) the appeals process if bids are rejected by editors. The process includes monitoring your bids and your competitors’ bids. We monitor bids on a regular basis and change bids accordingly, always trying to improve ROI, based on your PPC budget.
Contact Us
Contact us for more complete information and pricing of ExpressITech’s Pay Per Click Internet Marketing campaigns. Let the experts maximize the impact of your online advertising budget.
Ad Channels
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All PPC hard advertising costs, paid to Google and Yahoo, are extra.