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Site SEO or Search Engine Optimization
Search engine optimization is the process of maximizing the ranking of a website’s individual pages in search engine results. In order to draw qualified traffic to a website, it is imperative that many of the site’s pages appear high in search engine results for popular and relevant keywords. This creates opportunities for search engine users to click through to your site and for the site to persuade the visitor to reserve with your company. SEO works to improve page rank and search results for your website.
Upfront: SEO Site Audit
During an audit process, ExpressITech (EIT) conducts an extensive review of your website. We prepare a detailed proposal, outlining tactics which will improve your website’s responsiveness to relevant keywords. Our audit includes a review of current keyword performance and site architecture. We conduct new keyword research and a perform a technical SEO review. This detailed audit process includes a website usability critique. We will provide a quotation for implementation of SEO services and site modifications. There is a 3 Week Turnaround Time for the initial audit.
Site SEO Kick Start
To improve page rank, you need optimized original content and you need it fast. EIT will create 30 pages of unique keyword optimized page content that is based on researched keywords. We also do an optimization of your current web pages and seek out 10 quality external links to get you started. This service is suggested for sites that have minimal content to begin. It is not meant to replace an extensive SEO plan, but can begin to get pages indexed by search enginges and begin to move pages up in organic (unpaid) search results. There is a 3 Week Turnaround Time for the SEO Kick Start process. Contact us for more information and pricing of SEO Site Audit and SEO Kick Start services.
SEO Advanced
EIT will create a significant number of content pages (100+) relevant to the most popular keywords for your business, based on geographic location and marketplace. These pages will be optimized for the way the search engines qualify content. Numerous links from other complimentary websites will be acquired to achieve higher ranking in the search engine results pages. This helps create a steady stream of qualified, interested visitors to your website.
Enjoy the benefits of dramatically increased organic search results, through this Advanced program:
- Website Index and Page Rank Report
- Keyword Selection Process
- Statistics and Analysis
- Site Structure and Content
- Optimization
- Tracking
- Results Monitoring
A benchmark of your site’s appearance in search engine indices and current page rankings. A view of the current Optimization status of your HTML pages
Original research of optimal keywords for your industry sector. Use of tools like WordTracker, and experience in Yahoo Search marketing (formerly Overture), and Google Adwords optimization techniques.
Raw log acquisition and Analysis of relevance, activity and competitiveness of various keywords. Development of Traffic expectations spreadsheets and charts.
Development of a Content Theme (what to write about). Creation of Intra-site Linking Logic (how to link new pages). New Content development, including research, writing and Conversion to HTML. Posting to site.
In parallel with the Content development activities: Keyword optimization of content. Optimization comparisons (with high ranking pages).
Search engine Spider tracking (did the page get indexed?). Page ranking per targeted keywords (is the keyword ranked?). Traffic monitoring (how much traffic is being produced?).
Indexing status (is the page still indexed by search engines?) Ranking movement (is the page ranking improving?). SEO industry monitoring, for new trends. Specific search engine algorithm analysis.
The Advanced SEO work packages are distributed over a 12 month period. Watch your traffic grow.
Contact Us
Contact us for more information and pricing of Advanced SEO services.